Category Archives: Ford

Is Ford Friends & Neighbors Pricing A Good Deal?

Is Ford Friends And Neighbors Pricing A Good Deal

By now, you have surely heard that Ford is rolling out the new Ford Friends and Neighbors Pricing Event to close out the 4th quarter with a bang. According to our friends in Dearborn, this new program is the best thing since sliced bread, or at least the GM Employee pricing from 2005.

But with all of the hype, it is hard to get down to the raw facts surrounding the program to determine whether the Ford Friends and Neighbors Program is actually a good deal for the consumer.

So is the Ford Friends & Neighbors Pricing A Good Deal?

Well, first off it depends on who you ask. Dealers will certainly say no because it is the same amount of work for less profit. That is because the entire program is an effort for Ford to regain market share from its competitors, that it lost during the ramp up of their new F-150 plants earlier this year.

Ford’s strategy is incredibly simple: Drop Prices = Increased Sales = More Market Share. That’s right, Ford’s strategy is simply give away vehicles.

But, in order to determine whether the program is a good deal for consumers we need to get into the details of the program itself. What Ford is proposing with its new Year-End Sale is offering what is generally known as X-Plan to all buyers.

X-Plan pricing provides buyers from select companies and friends and neighbors with pricing that is basically at invoice.

Ford Friends and Neighbors Sales Event
Breakdown of Dealer Gross On Ford Friends and Neighbors Sale

Dealer’s generally make over $2,000 per vehicle sold, but with the Ford Friends and Neighbors Event it looks like the entire front and back end will amount to around $1,500 and probably even less because the pricing structure removes rebates and leaves dealers in a bit of a race to the bottom.

Based on the current information that is available it appears that the Ford Friends and Neighbors Pricing Event is a strong deal for the consumer with the added benefit of an easy, no hassle transaction.

ADDITIONAL PROGRAM DETAILS

Q: Where can I find the Friends and Neighbors Price?

A: As stated above, the price is the same as X-Plan and it can be found on the vehicle invoice and on the supplemental window label

Q: What vehicles are eligible for this special event?

A: Most new Ford vehicles are eligible for the special pricing. Only a few select vehicles have been labeled ineligible by Ford including the Mustang Boss 302, Mustang Shelby GT 500, Mustang Shelby GT 350, F-150 Raptor, F-550, and the Stripped Chassis, E-450

Q: Do I need any sort of special PIN or qualification code?

A: Usually X-Plan customers need to have a special PIN to receive the the invoice price; however no such PIN or code is necessary during this special event.

Q: How long does the program last?

A: The program will start on Tuesday November 3rd, and run until January 4th of 2016.

So, bottom line, if you are in the market for a new Ford car, truck, or SUV, the Ford Friends and Neighbors Pricing Event will provide some excellent pricing options. But here’s the inside scoop that dealers don’t want you to know: you can probably even get a deal at under Friends and Family if you just ask!

Sorry Dealers. Happy Car Buying Friends!

2015 Ford F-150 King Ranch Wins Fallon’s Favor

According to a, likely inaccurate, internet source searched for the sake of this article, the average American is exposed to approximately 247 ad messages each day.

While the accuracy of that can figure can be debated, it is clear that the number of marketing messages taken in each day by Americans is surely on the rise.  It now seems that every event and almost every inch of digital real estate is, at least, colored by a slanted marketing message carefully crafted to influence the behavior and opinions of the citizenry.

Ortiz Selfie
The Now Infamous “Selfie”

Take this innocuous example: the Red Sox recent trip to visit the President at the White House.  Instead of just enjoying a rare opportunity to meet with the President Ortiz turned the visit to the White House into a marketing stunt all for a quick buck.  According Ortiz himself, “You don’t get a chance to get a photo with the president every day. That’s one thing in life . . . it happened and I appreciate it.”

2015 Ford F-150 King Ranch
Jimmy Fallon “Chooses” 2015 F-150

A similar disingenuous stunt was pulled by newly appointed Tonight Show Host, Jimmy Fallon, when he named the 2015 Ford F-150 King Ranch as his pick for a new truck. The contest came into fruition after Fallon admitted to getting stuck in the sand in his SUV to former California Governor and action star Arnold Schwarzenegger.  Well, that and a thinly guised marketing partnership between NBC and Ford.

Ultimately, Fallon chose a super cool truck, but isn’t some of the impact of the choice lost when the entire effort is supported by a multi-million dollar marketing relationship between NBC and Ford?

2015 Ford F-150 King Ranch
2015 Ford F-150 King Ranch

This year, Ford launches the highly anticipated 2015 Ford F-150 with lighter aluminum bodies that provide for better fuel economy. King Ranch editions have been a part of the Ford line for the last 15 years as a part of a unique relationship between the motor company an actual Texas ranch in Kingsville, Texas.

2015 Ford F-150 King Ranch Boston MA
2015 Ford F-150 King Ranch

Ford recognized the King Ranch represented the same philosophies it designs and engineers into its trucks: toughness, authenticity, integrity and quality.  According to King Ranch CEO, Robert Underbrink, “King Ranch editions aren’t merely trim levels, they are representations of an authentic American story that parallels that of Ford Motor Company.”

The success of Ford’s association with the King Ranch is reflected in sales, especially in Texas. Forty percent of all F-Series Super Duty King Ranch editions are sold in Texas.

These types of stunts seem to almost degrade the authenticity of the King Ranch brand that Ford so adeptly and carefully developed. But hey, as the number one selling pickup for about 37 years, Ford must be doing something right.

Great choice Jimmy! (ugh)